Eager to start your own Australian natural skin care business but unsure where to begin? Follow these step-by-step guidelines for creating your own beauty and skin care product range. Find your niche and create luxurious, pampering products, all from the comfort of your own home!
Wat is your niche? What do you love? What are the special needs of your skin? What would thrill your family and friends? What will make your products stand out from your competitors?
You may already have the answers to these questions but, if not, use your fingertips to help define your vision for your skincare – search the internet for ideas!
The possibilities are endless – will you create a mother and baby range, mens skin care, teenage skin products? Will you use Australian native ingredients, botanicals, essential oils? Will you focus on natural or organic skincare or more on the treatments your products provide? Will you move into the exclusive market or more cost effective products?
Chances are, if you are ready to begin creating your own skincare, you already love something about the industry, so call on your strengths to create your special niche.
Choosing Your Ingredients
Consider your niche when choosing products – it will help to keep costs down and also stop impulse buys. If you are focusing on mature skin, for example, choose butter and cream type bases rather than lotions as they will suit your product requirements. If you are making skin care for mothers and babies, check the safety precautions of the items you’re considering to ensure their appropriateness for new babies or pregnancy.
Australian sites selling bulk base products, raw materials and other skin care requirements will describe the qualities of each item, the types of products the raw ingredient is used in, and the percentage to be added to your base product. If you can’t find the information you need, email them with a question – most are happy to help prospective customers – or, do your own research on the internet.
You can also find many lists of essential oils, hydrosols, extracts, raw materials, exfoliants, preservatives and more, along with a description of the qualities of the product and it uses, with basic internet searches.
At first, it would certainly be easier, and most probably less expensive, to source pre-made base body butters, lotions, gels and scrubs from suppliers, and add your own raw ingredients to these for your own specialised range. As a general rule, when adding additional raw materials to your base product, whether you have prepared it yourself or purchased it ready made, a guide for concentrations is –
Essential oils total – Eye area – 0.25% (5 drops per 100ml), Face – 0.25 – 1% (5 to 20 drops per 100ml), Body – 1-2% (20 to 40 drops per 100ml), Feet – 2% (40 drops per 100ml)
Other oils total (such as rosehip, evening primrose etc) -1-10%
Extracts total (calendula, cucumber etc extracted into glycerin) -1-6% per 100ml (1-6 ml)
Hydrosol total (floral waters) -1-10%
Exfoliants total (walnut shell, jojoba beads etc) -1-5% for face of fine ground exfoliant, 5-10% for body of mid to course ground exfoliant
Clays total – This will entirely depend on the purpose of your product. Small amounts (up to 3%) can be added to creams or cleansers to detoxify skin, or even to add colour to your product, and larger amounts will cause the product to thicken when applied, so better used for body wraps and facial masks which will be washed off when dried.
The list of additives for you to choose from is almost endless, so research those ingredients you believe will bring your users the most benefit, while being within your price range. If you are having trouble choosing additives, search for other skin care or beauty created in the area you’re interested in, and see what they have chosen to use and how they have combined essential oils, extracts, powders, clays etc to create a specialised item.